Academic Programs

Master of Studies in

Digital Marketing Analytics (Applied)

Introduction Program Summary Program Structure

Mission Statement

The mission of this program is to develop a workforce with the ability to apply key and contemporary marketing tools that are used in the industry locally and globally. 

Program Objectives

The primary objective of this program is to educate and prepare participants with up-to-date practices in key digital marketing and marketing analytics disciplines. This will be done by developing the ability to apply key content creation concepts that are key for virility, research skills, interpersonal skills, and analytical skills for decision making. 

On successful completion of the degree, participants will have the skill set to pursue a career in digital marketing and data analytics.

Key objectives of the program are:
1. To educate participants with the latest theories and practice of marketing as a whole, and digital marketing analytics as specific discipline.
2. To train students in state of the art and contemporary digital marketing and analytics software packages
3. To equip students with latest marketing management skills to lead in the organisation
4. To develop analytical mindset that can be applied by using data as marketing decision marketing aid.
5. To cater the growing demand of the industry by producing digital marketing and analytics ready marketing professionals.

Career Opportunities

Pakistani and Overseas job market is in dire need of business graduates who are able to apply digital marketing tools and analytical tools to make an informed decision. Some of the career opportunities include

  • Digital Marketing Manager
  • Marketing Analyst
  • Business Analyst
  • Sales Forecast and Planner
  • SEO and PPC Consultant
  • Brand Manager
  • Digital SME Consultant

Apply Online

Chairperson Dept. of Marketing

Dr. Farrah Arif

[email protected]

Batch Advisor

Mr Zeeshan Shaukat

[email protected]

Support Staff

Ms Ghina Rehman
[email protected]

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