Academic Programs

Master of Studies in

Digital Marketing Analytics (Applied)

Introduction Program Summary Program Structure

Program Summary

Program Duration: 2 years
Semesters: 4
Total Credit Hour: 30
Coursework: 24 
4 Core Courses, 4 Electives, and 6 credit hours Applied Project

Participants of this program will learn practices such as:

  • Digital Marketing Tools
  • Digital Marketing Strategies and Decision Making
  • Consumer Journey Mapping
  • Digital Consumer Research
  • Web Marketing and Analytics
  • Social Media Research and Analytics
  • Engagement Techniques
  • Marketing Data mining and analytics for Decision Making

For the final SME consultancy project, participants will work hand-in-hand with a real SME that requires assistance in digital marketing and analytical decision making. Participants will collect, analyze and report analytics to identify issues and develop a realistic and applicable digital marketing plan for the SME. 

 Admission Requirements

  • 16 years of education in relevant discipline from HEC recognized institution.
  • First division or cumulative grade point average (CGPA) of 2.5 out of 4.0 or equivalent.
  • GAT-General test is compulsory.
  • In the entrance test, 60% marks must be obtained.
  • Successful interview with the selection committee.
  • In the case of 16-year non-business education, the admitted candidate will be required to take deficiency courses as determined by the selection committee

For Scholarship Details, please visit

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Chairperson Dept. of Marketing

Dr. Yasir Rashid
[email protected]

Batch Advisor

Mr Zeeshan Shaukat

[email protected]

Support Staff

Ms Ghina Rehman
[email protected]

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