Guest Speakers: Mr. Ahsan Askari (Territory Manager, PCI Snacks)
Details: The speaker from Pepsi Cola International’s Snack Food Division was invited to talk about the issues related to category management in retail. He shared the snacks category practices in Pakistan. He also shed light on different category management techniques that are being used by PCI to promote its snacks brands i.e. Lays, Wavy, and Kurkure in Pakistan.