Executive Programs

Family Business Masterclass | HSM Executive Program

Voice & Influence
Media & Society Engagement

High-impact Program for
Current and Aspiring C-Suite Leaders

July 6-7, 20272 Days In-Person
PKR 190,000With Add-ons: TBC
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Family Business Masterclass executive boardroom session
Dr. Naveed Yazdani Agha Saeed Khan

More About The Voice & Influence

In today’s hyper-connected world, leaders are expected to be far more than decision-makers— they are the storytellers of their organization’s purpose, vision, and values. This two-day immersive masterclass is crafted to elevate the communication excellence of Pakistan’s top executives, empowering them to articulate messages that inspire confidence, build influence, and strengthen leadership impact.

From effective media engagement to fostering stakeholder trust, this program provides practical tools and strategic insights that enable participants to shape public narratives, manage crises with clarity, and confidently become the authoritative voice of their institutions.

75% of career success depends on communication, influence, and relationship-building skills — not technical expertise.

Program Value

Contextualized for Pakistani leaders
Led by senior faculty and practitioners
Practical, not just theoretical
Proven frameworks + peer learning
Post-program support for real impact

Strategic Gains

By the end of the program, participants will leave with:

Lead with clarity across media platforms

Build a credible executive voice

Navigate crises with confidence

Engage public & civic stakeholders

Shape inclusive, authentic narratives

Influence culture and reputation

Pedagogical Edge

Course Material
Case Studies
Simulations

Who Should Attend

  • C-Suite Executives (CEOs, CFOs, COOs & more)
  • Senior Leaders in Corporates & Multinationals
  • Business Heads Preparing for Enterprise Roles

DAY1— Strategic Media Mastery

  • The Power of Executive Voice
  • Media Architecture in Pakistan & Beyond
  • Message Architecture & Narrative Framing
  • Crisis Communication Simulations

DAY2 — Societal Engagement and Influence

  • Influence Through Social Media and Thought Leadership
  • Stakeholder & Civic Engagement
  • Media Ethics, Responsibility, and Cultural Sensitivity
  • Boardroom to Broadcast — On-Camera Training

Add-Ons and Post-Program Support

PSYCHOMETRIC TESTING AND INSIGHTS

  • Executive Communication Style Assessment
  • Influence & Assertiveness Quotient
  • Personalized Report + 1:1 Debrief to Align Voice with Leadership Style

3 POST-PROGRAM SESSIONS

  • Strategic Messaging Lab
  • Crisis Simulation + Stakeholder Pitch
  • Impact Review & Narrative Refinement
Naveed Yazdani

Dr. Anjum Zia

Dr. Anjum Zia is a distinguished media education leader with 35 years of teaching experience and a long record of academic administration as Dean, Chairperson, and program head. Her impact as a teacher and trainer is reflected in the academic programs she has launched—BS, MS, and PhD degrees, as well as high-tech skill courses in digital media, filmmaking, journalism, and communication.

She has a deep footprint in hands-on media training through the establishment and management of TV studios, FM radio, production labs, and editing facilities, enabling students to learn in real broadcast environments. She has supervised hundreds of research projects and regularly contributes to faculty development, teaching-learning workshops, and national training initiatives such as NAVTTC’s “Skills for All” program.

Agha Saeed

Dr. Savera Mujeeb Shami

Dr. Savera Mujib Shami is a dynamic digital media scholar and national-level trainer with extensive experience teaching at the University of the Punjab and working as an editorial writer in mainstream media. Her portfolio spans UNESCO, PIPS, OsloMet University, and USAID/USEFP, where she has designed and delivered capacity-building programs for policymakers, legislators, faculty members, journalists, and media professionals.

She specializes in media literacy, digital safety, technology-enabled teaching, peace journalism, and the social impact of digital media. As Chairperson of Digital Media, she has led curriculum innovation and integrated practical digital skills into academic training. Known for translating complex media and policy issues into accessible training modules, she is a high-impact educator whose work strengthens both academic institutions and national discourse.

Program Fee:

Two-day
Workshop:
Rs 149,000
With
Add-ons:
Rs 169,000

Program Dates:

July 1–2, 2026
2 Full Days • In-Person
Immersion
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