75% of career success depends on communication, influence, and relationship-building skills — not technical expertise.
Carnegie Institute of Technology, Research Findings
In today’s hyper-connected world, leaders are expected to be far more than decision-makers— they are the storytellers of their organization’s purpose, vision, and values. This two-day immersive masterclass is crafted to elevate the communication excellence of Pakistan’s top executives, empowering them to articulate messages that inspire confidence, build influence, and strengthen leadership impact.
From effective media engagement to fostering stakeholder trust, this program provides practical tools and strategic insights that enable participants to shape public narratives, manage crises with clarity, and confidently become the authoritative voice of their institutions.
Program Value
- Contextualized for Pakistani leaders
- Led by senior faculty and practitioners
- Practical, not just theoretical
- Proven frameworks + peer learning
- Post-program support for real impact
Strategic Gains
By the end of the program, participants will be able to:
- Lead with clarity across media platforms
- Build a credible executive voice
- Navigate crises with confidence
- Engage public & civic stakeholders
- Shape inclusive, authentic narratives
- Influence culture and reputation
Pedagogical Edge
- Course material
- Case studies
- Simulations
Designed for
- C-Suite Executives (CEOs, CFOs, COOs & more)
- Senior Leaders in Corporates & Multinationals
- Business Heads Preparing for Enterprise Roles
Day 1 — Strategic Media Mastery
Theme: Lead the Message. Command the Moment.
- The Power of Executive Voice
- Media Architecture in Pakistan & Beyond
- Message Architecture & Narrative Framing
- Crisis Communication Simulations
Day 2 — Societal Engagement and Influence
Theme: Shape Public Dialogue. Drive Collective Impact
- Influence Through Social Media and Thought Leadership
- Stakeholder & Civic Engagement
- Media Ethics, Responsibility, and Cultural Sensitivity
- Boardroom to Broadcast — On-Camera Training
Add-Ons And Post-Training Support
Psychometric Testing and Insights
- Executive Communication Style Assessment
- Influence & Assertiveness Quotient
- Personalized Report + 1:1 Debrief to Align Voice with Leadership Style
3 Post-Training Sessions
- Strategic Messaging Lab
- Crisis Simulation + Stakeholder Pitch
- Impact Review & Narrative Refinement
Dr. Anjum Zia
Dr. Anjum Zia is a distinguished media education leader with 35 years of teaching experience and a long record of academic administration as Dean, Chairperson, and program head. Her impact as a teacher and trainer is reflected in the academic programs she has launched—BS, MS, and PhD degrees, as well as high-tech skill courses in digital media, filmmaking, journalism, and communication. She has a deep footprint in hands-on media training through the establishment and management of TV studios, FM radio, production labs, and editing facilities, enabling students to learn in real broadcast environments. She has supervised hundreds of research projects and regularly contributes to faculty development, teaching-learning workshops, and national training initiatives such as NAVTTC’s “Skills for All” program. Her blend of academic leadership, practical media training, and research mentorship makes her a highly influential trainer across the media and communication sector.
Dr. Savera Mujeeb Shami
Dr. Savera Mujib Shami is a dynamic digital media scholar and national-level trainer with extensive experience teaching at the University of the Punjab and working as an editorial writer in mainstream media. Her training portfolio spans UNESCO, PIPS, OsloMet University, and USAID/USEFP, where she has designed and delivered capacity-building programs for policymakers, legislators, faculty members, journalists, and media professionals. She specializes in media literacy, digital safety, technology-enabled teaching, peace journalism, and the social impact of digital media. As Chairperson of Digital Media, she has led curriculum innovation and integrated practical digital skills into academic training. Known for translating complex media and policy issues into accessible training modules, she is a high-impact educator whose work strengthens both academic institutions and national discourse.
Program Fee:
- Two-day Workshop: Rs 149,000
- With Add-ons: Rs 169,000
Training Dates:
For Further Details Contact:
[email protected]