HSM Review

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The Effect of Parent-child Buying Communication Strategies on Self-brand Connections (SBC)

Parental intervention through monitored buying decision-making may educate and guide children to separate their sense of self from brands, resulting in a lower degree of Self-brand Connections (SBC)

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Machine Learning Predictions of Winners of World Cup Teams

Oxford mathematical model predicts route to the men's @FIFAWorldCup. The model is based on correlating differences in number of goals with the differences in their ELO ratings.

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Top HR Trend to Watch: HR Analytics and Human Resource Information Systems (HRIS)

As Information Systems embedded with Big Data Analytics are becoming ubiquitous, key trends emerging in HR Analytics can be leveraged by an organization for maximum impact by using robust HR Information Systems