2022

1. Qureshi, J. A., Shamsi, A. F., & Arif, F. (2022). Pakistan State Oil: Multidimensional Strategic Issues of a Market Leader. Emerald Emerging Markets Case Studies, 12(1), 1-27. (HEC Y). https://doi.org/10.1108/EEMCS-03-2020-0073
2. Waheed, A., Alharthi, M., Khan, S. Z., & Usman, M. (2022). Role of Industry 5.0 in leveraging the Business Performance: Investigating Impact of Shared-Economy on Firms’ Performance with Intervening Role of i5. 0 Technologies. SAGE Open, 12(2), 21582440221094608. (HEC W)
3. Waheed, A., Afzal, N., Shahzad, M. F., Arif, F., Usman, M., & Rashid, Y. (2022). Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era. International Journal of Online Marketing (IJOM), 12(1), 1-14. (HEC Y)
4. Zakir, F., Wang, D., Rehman, A., & Waheed, A (2022). Supply Chain Process Improvement for International Airline Industry. Journal of Engineering, Project, and Production Management 23 (1)
5. Guo, L., Sun, D., Waheed, A., & Gao, H. (2022). Game Theory Based Decision Coordination Strategy of Agricultural Logistics Service Information System. CMC-COMPUTERS MATERIALS & CONTINUA, 73(1), 513-532. (HEC W)
6. Zakir, F., Wang, D., Waheed, A., & Rehman, A (2022). Exploring the Nexus between Supply Chain Agility and Firms' Performance within Emerging Nations. Journal of Engineering, Project, and Production Management 24 (1). (HEC Y)
7. Han, Y., Yu, J., Hu, G., Pan, C., Xie, D., Guo, C., & Waheed, A. (2022). Protected Fair Secret Sharing Based Bivariate Asymmetric Polynomials in Satellite Network. CMC-COMPUTERS MATERIALS & CONTINUA, 72(3), 4789-4802 (HEC W)
8. Waheed, A., Shehzad, F., Arif, F., Abbas, A. A., Mehmood, Z., & Usman, M. Role of CSR in achieving customers’ satisfaction and retention during COVID-19 and post-pandemic period: Empirical evidence from emerging nations. Human Systems Management, (Preprint), 1-13. (HEC X)
9. Shahzad, M. F., Lee, M. S., Hasni, M. J. S., & Rashid, Y. (15 Mar 2022). How does addiction of fast-food turn into anti-consumption of fast-food? The mediating role of health concerns. Journal of Consumer Behaviour. ISSN: 1479-1838, Vol. 21, No. 4, P. 697-712. (IF- 3.199) (HEC W).
10. Waheed, A., Shahzad, F., (2022). A path to Empower Consumers Lockout: Analyzing the role Digital Strategies on consumer’s intentions to buy from the perspective of TPB. International Journal of Electronic Customer Relationship Management. 10.1504/IJECRM.2022.10048136 (HEC Y)
11. Shahzad, F .Exploring the impact of E-marketing on consumer online cognitive and affective tendencies in developing nations: How to win over digital consumer in digital era. International Journal of online Marketing Vol. 12 No. 1 P. 1-14 (HEC Y)

2021

1. Xie, L., Shahzad, M. F*., Zial ul Abrar & Khattak, J. K. (30 July,2021). Determinants of the Intention to Purchase Branded Meat: Mediation of Brand Trust. SAGE Open, https://doi.org/10.1177/21582440211032669. Vol. 3 ISSN: 2158-2440. (IF- 2.032) (HEC W).
2. Waheed, A., Zhjang Q., Rashid, Y. (2020). The impact of technological alignment and advancement on firms’ project performance with mediating role of technology acceptance model. Human Systems Management. DOI: https:// doi.org/10.3233/HSM-190826, Vol 40(2), pp 287-292 (HEC X)
3. Waheed A., Zhang J, Farrukh, M., Khan Z (2021). Effect of Mobile Social Apps on Consumer’s Purchase Attitude: Role of Trust and Technological Factors in Developing Nations. Sage Open. (SSCI, JCR-Q3, Impact Factor: 0.67) (HEC W).
4. Ashfaq A., Zhang J, Fayaaz, Waheed A., (2021, In Press). You plant a virtual tree, we’ll plant a real tree: Understanding users’ adoption of the Ant Forest mobile gaming application from a behavioral reasoning theory perspective. Journal of Cleaner Production. (SSCI, JCR-Q1, Impact Factor: 7.25) (HEC W).
5. Peng Gao, Fanchen Meng *, Mário Nuno Mata, José Moleiro Martins, Shahid Iqbal, Waheed A., et al (2021, In Press). Trends and Future Research in Electronic Marketing: a Bibliometric Analysis of Twenty Years. Journal of Theoretical and Applied Electronic Commerce Research (SSCI, JCR-Q2, Impact Factor: 1.90) (HEC W).
6. Akbar, K., Jin, Y., Waheed, A., Afzal, F., & Mahsud, (2021, In press). Impact of green practices on consumers’ sustainable purchase intentions: Humans’ management adopting green strategies in Pakistan. Human Systems Management. DOI: 10.3233/HSM-19085 (HEC X)
7. Maitlo, Y. M., Masood, K., Gul, W., Shaukat, Z. Transformational Leadership and Role of Internal and External Support In Organizational Innovation. Vol 18 (No. 6). (HEC Y)
8. Zaheer, S., (2021). Basic Marketing. Published by ZAC House. ISBN : 978-969-23507-0-9. https://archive.org/details/basic-marketing-2020

2020

1. Waheed, A., Zhjang Q., Rashid, Y. (2020). Impact of Green Manufacturing on Ecological Behaviour: Stakeholder engagement through green production and Innovation. Sustainable Development. Vol 28 (5) pp 1393-1405- DOI https://doi.org/10.1002/sd.2093 (SSCI IF 4.08) (HEC W).
2. Waheed, A., Liu, Y., Rashid Y. (2020). The Impact of Corporate Social Responsibility on Buying Tendencies from the Perspective of Stakeholder Theory and Practices. Corporate Social Responsibility and Environmental Management. Vol 27 (3) pp 1307-1315 (SSCI Impact Factor 5.51) (HEC W).
3. Umair, M., Wasif, Z., Waheed A. (2020). The linkages among natural resources and renewable energy consumption and environmental quality: a path towards sustainable development. Sustainable Development. 2018; 1–11. (SSCI, JCR-Q1, Impact Factor: 4.082) (HEC W).
4. Asif M, Anum N, Waheed A. (2020). Enterprise Social Media and Cyber-Slacking: A Kahn's Model Perspective. Information and Management. 2018; 1–11. (SSCI, JCR-Q1, Impact Factor: 5.150) (HEC W).
5. Zameer, H., Yasmeen, H., Zafar, M. W., Waheed, A., & Sinha, A. (2020). Analyzing the association between innovation, economic growth, and environment: divulging the importance of FDI and trade openness in India. Environmental Science and Pollution Research, 1-15. (SSCI, JCR-Q2, Impact Factor: 2.93) (HEC W).
6. Chao G., Juan G., Chanjuan Yu, Cheng., Waheed, A., (2020). The Safe and Reliable Routing Mechanism of LEO Satellite Based on SDN. CMC-Computers Materials & Continua, 2-15. (SSCI, JCR-Q2, Impact Factor: 3.024) (HEC W).
7. Akbar, K., Jin, Y., Mahsud, M., Akbar, M., Waheed, A., & Amin, R. (2020). Role of Big Five Personality Traits in Sustainable Consumption Behavior. In Proceedings of the 2020 3rd. International Conference on Big Data Technologies (pp. 222-226). (WOS/Scopus) (HEC Y).
8. Zakir, F., Wang, D., Rehman, A., Waheed, A., Iffat, Z., & Wang, L. (2020, January). LNG supply chain: Challenges, Opportunities and Future Prospects. In 2020 3rd International Conference on Computing, Mathematics and Engineering Technologies (iCoMET) (pp. 1-7). IEEE (HEC X).
9. Bashir,S., Khwaja, M., Rashid, Y., Turi, J., Waheed, T. (2020). Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image. Sage Open. Vol 10(3) (SSCI Impact Factor 0.675) (HEC W).
10. Rashid , Y., Tanveer, A., Shaukat, Z., Sadiq, I. (2020). Value Co-Creation Features: An Empirical Case Study of B2B Collaboration and Interactions in New Zealand. Digital Library Perspectives. Vol 36 (3) - DOI https://doi.org/10.1108/DLP-02-2020-0006 pp (ESCI, Scopus) (HEC X).
11. Tariq, A, Rashid Y., Waseem, A. (2020). Value Co-Creation in Travel Industry: Examining the Impact of Operand and Operant Resources on Actor Experience. Vol 7(1), pp 31-46. Journal of Management Sciences (HEC Y)
12. Waseem, A., Rashid Y .(2020). Government’s Brand Image Destroyer: Examining the Driving Factors behind Global Human Trafficking. Vol 6(2), pp 220-247. NUST Journal of Management Social Sciences and Humanities.https://doi.org/10.51732/njssh.v6i2.59 (HEC Y)
13. Raza. A., Saeed. A., Iqbal. K., Sadiq. I., (2020). Linking Corporate Social Responsibility to Customer Loyalty through Co-Creation and Customer Company identification: Exploring Sequential Mediation Mechanism. Sustainibilty vol 12. (Category W)
14. Farah, M. F*., & Shahzad, M. F. (2020). Fast food addiction and anti-consumption behaviour: The moderating role of consumer social responsibility. International Journal of Consumer Studies (12 Feb 2020). ISSN 1470-6431, Vol. 44 No. 4, P. 379-392. (IF- 7.096) (HEC W).
15. Xiao, J., Xie, L., Shahzad, M. F*., & Khattak, J. K. (8 May, 2020). The Moderating Role of Product Type in Network Buying Behavior. SAGE Open, 10(2), 2158244020917953. ISSN: 2158-2440. (IF- 2.032) (HEC W).

2019

1. Rashid Y., Rashid A., Warraich, A., Sabir, S., Waseem, A. (2019). Case Study Method: A Step by Step guide for Business Researchers. International Journal of Qualitative Methods. Vol 18. pp 1-13 (SSCI Impact Factor 2.257, ABDC, SCOPUS) (HEC W).
2. Rashid Y., Waseem, A., Akbar, A A, Azam, F. (2019). Value Co-Creation and Social Media: A Systematic Literature Review using Citation and Thematic Analysis. European Business Review. Vol 31, Issue 5. pp 761-784. (ABDC, SCOPUS, ESCI) (HEC W).
3. Zahra, N., Qayyum, A., Rashid, Y. (2019) Traveller’s Empowerment: Travelling website service quality, attitude towards UGC and booking intentions of travellers. Business & Economics Review. Vol 11 (4) (HEC X)
4. Waseem, A., Rashid Y., Warraich A., Sadiq, I., Shaukat, Z. (2019). Factors affecting E-Commerce potential of any country using multiple regression analysis. Journal of Internet Banking and Commerce. Vol 24 (2) (ABDC, SCOPUS) (HEC Y)
5. Zeeshan, M., Rashid, Y., Ayub, U., Waseem, A. (2019). Quantifying Value Co-Creation: Examining the Relationship between Realised Value Facets and Customer Experience in a B2B Context. International Journal of Services Operations and Informatics. Vol 10, Issue 3. pp 43-644 (ABDC, SCOPUS) (HEC Y)
6. Waseem, A., Rashid, Y. (2019) Exploring The Role of Phronesis in Social Innovation: A Case Study of Dr. Ruth Pfau. Pakistan Journal of Applied Social Sciences, 9, 1-18. (HEC Recog.) (HEC Y)
7. Shahzad, M. F*., Bilal, M., Xiao, J., & Yousaf, T. (6 Jun 2019). Impact of smartphone brand experience on brand equity. Journal of Islamic Marketing. ISSN: 1759-0833,Vol. 10 No. 2, Emerald, ZDB-ID 2553045-8.- Vol. 10.2019, 2 (10.06.), p. 440-464 (HEC X).
8. Shahzad, M. F., Tian, Y., & Xiao, J*. (14 June, 2019). “Drink It or Not”: Soft Drink Anti-consumption Behavior and the Mediating Effect of Behavioral Intentions. Sustainability, ISSN 2071-1050 11(12), P. 3279. (IF- 3.889) (HEC W).

2018