Assistant Professor, HEC Approved Supervisor

Dr Hasan Murad School of Management (HSM)

Department of Management

Email:[email protected]

Ext:3373

Phone:0300 4106057

Dr. Abdul Waheed is Award Winning academician and HEC Approved Ph.D. Supervisor, did Ph.D. management (marketing) with distinction from AACSB and AMB accredited world-class business school, USTB-China. Waheed won several research awards and published several articles in prestigious international journals, conferences, and books, indexed/ranked include FT-50, JCR-SSCI (Q1), SJR (Q1), and HEC (W, X, Y). His teaching and research interests mainly include digital/electronic marketing, consumer behavior, SCM, and CSR. His research appeared in various international SSCI/ABS/ABDC journals, including Journal of Business Ethics, Information & Management, Journal of Cleaner Production, Baltic Journal of Management, Sustainable Development, Corporate Social Responsibility & Environment Management, International Journal of Mobile Communications, and Global Business Review. Waheed is active member of the editorial board and reviewers' committee in various international journals and conferences.

  • Digital Marketing
  • E-marketing
  • Strategic Marketing Management
  • Promotion Management
  • Consumer Behavior
  • Service Marketing
  • Integrated Marketing Communications (IMC)
  • Marketing and Corporate Social Responsibility (CSR)
  • Chinese e-commerce sites and consumers’ online purchase intention in Pakistan: consequences and outcomes of CPEC initiative (Project is presented in the meeting of 29th Production and Operations Management (POMS), Houston, TX, USA.
Name of Organization Designation Start Date End Date
Mohi-Ud-Islamic University, AJK/Islamabad Lecturer Marketing 17-02-2013 15-02-2015
University of Management and Technology, Lahore Assistant Professor 14-10-2019 Present
Allam Iqbal Institute of Technology, Pattoki Director HR and Marketing 01-01-2012 04-01-2013
Distinct Educational Institutes of Pakistan Honorary director marketing and promotion 01-11-2010 Present
Title Journal Name Impact Factor Year of Publication
Effect of corporate social responsibility disclosure on firms' sales performance: A perspective of stakeholder engagement and theory Corporate Social Responsibility and Environmental Management 8.742 2018
Investment in intangible resources and capabilities spurs sustainable competitive advantage and firm performance Corporate Social Responsibility and Environmental Management 8.742 2019
The impact of mobile marketing on online consumer buying behaviour: empirical evidence from Pakistan International Journal of Mobile Communications 1.740 2018
Achieving consumers’ attention through emerging technologies: The linkage between e-marketing and consumers’ exploratory buying behavior tendencies Baltic Journal of Management 2.897 2018
Assessing the Physicians' Acceptance of E-Prescribing in a Developing Country: An Extension of the UTAUT Model With Moderating Effect of Perceived Organizational Support. Journal of Global Information Management 1.373 2017
Customers’ Expectation, Satisfaction, and Repurchase Intention of Used Products Online: Empirical Evidence from China Sage Open 1.356 2019
The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers: Communication Through Wireless Technologies International Journal of Enterprise Information Systems 0.190 2017
Reinforcing consumers' impulsive buying tendencies through m-devices and emails in Pakistan Interdisciplinary Journal of Information, Knowledge and Management, 0.180 2018
The effect of personality traits on sales performance: an empirical investigation to test the five-factor model (FFM) in Pakistan. Interdisciplinary Journal of Information, Knowledge and Management, 0.180 2017
The effect of Prejudice and References on employee selection process: empirical evidence from Pakistan Global business review 0.390 2019
Understanding the Impact of Social apps and SNSs on Consumer’s Online Purchase Intention Global business review 0.390 2019
An Empirical Study to Understand the Effect of Supply Chain Agility on Organizational Operational Performance: SC Agility and Organizational Performance International Journal of Information Systems and Supply Chain Management 0.250 2017
Corporate image and customer satisfaction by virtue of employee engagement Human Systems Management 0.220 2018
Fostering work outcomes: the interactive effects of organisational justice and Islamic work ethics International Journal of Information Systems and Change Management 0.130 2017
Service-innovation capability founded on knowledge from customers Human Systems Management 0.220 2019
Entrepreneurship posture and new venture performance in Pakistan Human Systems Management 0.220 2019
Entrepreneurial intentions: The role of individualism and collectivism in perspective of theory of planned behaviour Education and Training 2.279 2019
The influence of entrepreneurial leadership on organisational innovation: mediating role of innovation climate International Journal of Information Systems and Change Management 0.130 2019
Understanding an Effect of Technology Between the Relationships of the Five- Factor Model and Sales Performance Technology as a Moderating Tool International Journal of Information Systems in the Service Sector 0.270 2019
Impact of Digital Marketing on Consumers’ Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education: B2C Emerging Promotional Tools International Journal of Enterprise Information Systems 0.190 2019
Understanding the effect of E-marketing (eM) on online consumer buying behavior In Proceedings of the 2017 International Conference on Management Engineering, Software Engineering and Service Sciences 0.000 2017
The effect of e-marketing and outdoor media advertising on exploratory consumer buying behavior. International Journal of Customer Relationship Marketing and Management (IJCRMM), 0.000 2017
The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior In Advertising and Branding: Concepts, Methodologies, Tools, and Applications ( 0.000 2017
The Comparison Between Traditional vs. Advanced Means of Marketing Communications In Diverse Methods in Customer Relationship Marketing and Management 0.000 2018
Empirical Study to Understand the Effect of Supply Chain Agility on Organizational Operational Performance Supply Chain and Logistics Management: Concepts, Methodologies, Tools, and Applications 0.000 2019
Understanding the impact of Chinese e-commerce sites on consumers’ online purchase intention in Pakistan 29ᵗʰ POMS annual conference, Houston, USA. 0.000 2018
Understanding the Impact of Agile Supply Chain on Organizational Financial Performance In Proceedings of the 2018 2nd International Conference on Management Engineering, Software Engineering and Service Sciences 0.000 2018
Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention International Journal of Marketing, Communication and New Media 0.000 2018
Entrepreneurial intentions: The role of personality traits in perspective of theory of planned behaviour Asia Pacific Journal of Innovation and Entrepreneurship 0.000 2018
Impact of Entrepreneurial Leadership on Employee’s Innovative Behavior: Mediating role of Psychological Empowerment In Proceedings of the 2017 International Conference on Management Engineering, Software Engineering and Service Sciences 0.000 2019
Is Marketing Limited to Promotional Activities? The Concept of Marketing: A Concise Review of the Literature Asian Development Policy Review 0.000 2017
Learning organization and competitive advantage-an integrated approach Journal of Asian business strategy 0.000 2015
Proposed conceptual model of learning organization and competitive advantages International journal of research 0.000 2014
The Safe and Reliable Routing Mechanism of LEO Satellite Based on SDN CMC-Computers Materials & Continua 4.890 2020
The Impact of Corporate Social Responsibility on Buying Tendencies from the Perspective of Stakeholder Theory and Practices Corporate Social Responsibility and Environmental Management Sustainable Development 8.742 2020
LNG supply chain: Challenges, Opportunities and Future Prospects 2020 3rd International Conference on Computing, Mathematics and Engineering Technologies – iCoMET 2020 0.000 2020
Analyzing the association between innovation, economic growth, and environment: divulging the importance of FDI and trade openness in India Environmental Science and Pollution Research 3.208 2020
Impact of Green Manufacturing on Ecological Behavior: Stakeholder Engagement through Green Production and Innovation Sustainable Development 6.159 2020
Analysing the impact of agile supply chain on firms' sales performance with moderating effect of technological-integration International Journal of Applied Decision Sciences 0.654 2019
Impact of green practices on consumers’ sustainable purchase intentions: Humans’ management adopting green strategies in Pakistan Human Systems Management 0.220 2020
Effect of CSR and Ethical Practices on Sustainable Competitive Performance: A Case of Emerging Markets from Stakeholder Theory Perspective Journal of Business Ethics 6.430 2020
The linkages among natural resources, renewable energy consumption, and environmental quality: A path toward sustainable development Sustainable Development 6.159 2020
Role of Big Five Personality Traits in Sustainable Consumption Behavior In Proceedings of the 2020 3rd International Conference on Big Data Technologies 0.000 2020
Effect of Mobile Social Apps on Consumer’s Purchase Attitude: Role of Trust and Technological Factors in Developing Nations Sage Open 1.350 2021
Understanding Ant Forest continuance: effects of user experience, personal attributes and motivational factors Industrial Management & Data Systems 3.710 2021
You plant a virtual tree, we’ll plant a real tree: Understanding users’ adoption of the Ant Forest mobile gaming application from a behavioral reasoning theory perspective Journal of Cleaner Production 9.290 2021
Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years Journal of Theoretical and Applied Electronic Commerce Research 3.040 2021
Your network is your net worth: political ties and innovation performance European Journal of Innovation Management 4.690 2021
Role of Industry 5.0 in leveraging the Business Performance: Investigating Impact of Shared-Economy on Firms’ Performance with Intervening Role of i5. 0 Technologies Sage Open 1.350 2022
Protected Fair Secret Sharing Based Bivariate Asymmetric Polynomials in Satellite Network Computers, Materials & Continua 4.890 2022
Role of CSR in achieving customers’ satisfaction and retention during COVID-19 and post-pandemic period: Empirical evidence from emerging nations Human System Management 0.222 2022
Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era International Journal of Online Marketing 0.345 2022
Supply Chain Process Improvement for International Airline Industry Journal of Engineering, Project, and Production Management 0.244 2022
Game Theory Based Decision Coordination Strategy of Agricultural Logistics Service Information System Computers Materials & Continua 4.890 2022
Exploring the Nexus between Supply Chain Agility and Firms' Performance within Emerging Nations Journal of Engineering, Project, and Production Management 0.244 2022
Do meat anti-consumption opinions influence consumers' health well-being?-The moderating role of religiosity Frontiers in Psychology 4.232 2022
Insights Into the Consumers: Exploring the Impact of Brand Coolness on Consumers’ Brand Engagement with Intervening Role of Brand Love International Journal of Information Systems and Change Management 0.000 2023
Exploring the Linkage between Service Quality and Customer Satisfaction in the Chinese Air Industry during the COVID-19 Pandemic International Journal of Electronic Customer Relationship Management 0.000 2023
Does polychronicity among sales employees develop B2B service recovery? A dual assessment through ambidextrous leadership Asia Pacific Journal of Marketing and Logistics 0.000 2023
Supply Chain Process Improvement for International Airline Industry. Journal of Engineering, Project & Production Management 0.000 2023
Sustainable development in brand loyalty: Exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion Corporate Social Responsibility and Environmental Management 9.800 2023
Environmental policy vs. Environmental innovation: An examination of policies disclosure on sustainable development from stakeholder theory perspective Sustainable Development 12.500 2023
Measuring Electronic Marketing in Developing Nations: A Scale Development Study International Conference on Business Management & Sustainability (ICBMS), 0.000 2023
Gen Z and eWOM: The moderating impact of income on the relationship between eWOM and repurchases of apparel International Conference on Business Management & Sustainability (ICBMS), 0.000 2023
Investigating the Social factors that Affect Z-Consumer Online Buying Behavior in the perspectives of Footwear industry, mediation of social media marketing activities International Conference on Business Management & Sustainability (ICBMS), 0.000 2023
The moderating impact of income on the relationship between eWOM and repurchases of apparel International Conference on Business Management & Sustainability (ICBMS), 0.000 2023
Your network is your net worth: political ties and innovation performance European Journal of Innovation Management 4.690 2023
Determinants of CSR and green purchase intention: Mediating role of customer green psychology during COVID-19 pandemic Journal of cleaner production 11.200 2023
Resource value co-creation in retail: integrating service dominant logic of marketing and consumer culture theory Russian Law Journal 0.000 2023
Improving manufacturing supply chain performance: nexus of industrial Internet of Things, blockchain technology and innovativeness Journal of Science and Technology Policy Management 0.000 2023
Does industry 5.0 model optimize sustainable performance of Agri‐enterprises? Real‐time investigation from the realm of stakeholder theory and domain Sustainable Development 12.500 2023
Impact of perceived CSR practices on customers loyalty. The mediating role of reputation and customer satisfaction Corporate Social Responsibility and Environmental Management 9.800 2023
Enabling AI Framework into Learning Process: Navigating the Impact of AI-Model on Learning Process using Theory of Planned Behaviour: Moderation of Gender Capability International Journal of Business Information Systems 0.000 2024
An Examination of Multiple Mapping Techniques for Supply Chain Optimisation: A Case of Footwear Industry International Journal of Information Systems and Change Management 0.000 2024
Enterprise Social Media and Cyber-Slacking: A Kahn's Model Perspective Information and Management 7.555 2020
Degree Name & Area Year University City,Country
Postdoctoral, Marketing Shenzhen University China
PhD- Marketing University of Science and Technology Beijing, China
Position Start Date End Date
COD Marketing 01-10-2022 Present
Principal (MIU Inter-College, AJK) 10-01-2014 09-01-2015
  • PhD Excellent International Graduation Award in 2019
  • Outstanding International Student Research Award from China ministry education in 2018 with 1.0 million cash prize
  • Excellent International Student Award in 2018
  • Excellent International Student Award in 2017
  • Excellent International Student Award in 2016
  • Three days honorary official visit to high officials/places by China ministry of education in 2019
  • GC Pattoki position holder in annual examinations 2006
  • Published articles in JCR Q1 and SJR Q1 journals
  • Published articles in HEC Top "W Platinum" category
  • CSC doctorate scholarships winner in 2015
  • Published articles in ABS, ABDC, and ERA ranked journals
  • Honorary appointed Principal at Mohi-Ud-Din Islamic Inter college (AJ&K) for one year, 2013
  • Secured "A" category Post-doctorate fellowship, 2019
  • Achieved >500 citations in one year
  • Honored being part of three US-based marketing books
  • Certification of 'Best Doctorate Student' from PhD supervisor
  • Achieved over 40k read on published articles in last year worldwide
  • More than 50 publications in Scopus (SJR) databases
  • Published article in the highest ranked journal of the world by Financial Times (FT-50)
  • Ranked 1st in UMT and 5th in Pakistan in the field of digital marketing by “WorldScientist Ranking 2022”
  • Highest Publications Award from UMT in 2022
  • High Impact Factor publication Award from UMT in 2022
  • Employee of the Quarter Award from UMT in 2022
  • UMT Outstanding Employee of the year 2021-22
  • Top cited article award of the year 2019-2020 by SSCI journal (IF=8.21)
  • Honored to be Invited as "Guest Speaker" in several International Universities
  • HEC Approved PhD Supervisor
  • Editor, Cognet Business and Management (SJR-Q1/ABS) HEC-X category
  • Editor AE, Sage Open (SSCI) HEC-W category
  • Editor, IJPSY
  • Active member of "Review Committee" in over 15 SSCI international journals. HEC-W category
  • American Psychological Association (APA)
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