Dr Muhammad Faisal Shahzad is an Assistant Professor of Marketing, Research Methods and Consumer studies at the University of Management and Technology, Pakistan. He is a practice-oriented academic with extensive industry experience in areas of marketing research, e-business and evaluation and assessment from China and Pakistan. He holds a PhD with specialization in Marketing Research from Sichuan University, China and two master degrees in Marketing following an MBA in Marketing.
Research interests of Dr Faisal are related to consumer behaviour, psychology of food consumption, food marketing, online communities, and technological innovations. Moreover, through the application of well-established socio-cognitive theories, he has several papers in top-ranked academic journals in the field of consumer addiction and restrained consumption behaviour, Islamic marketing, and social experiences. Dr Faisal is also dedicated to community development and engagement especially in the area of So