Assistant Professor, HEC Approved PhD Supervisor

Dr Hasan Murad School of Management (HSM)

Department of Marketing

Email:[email protected]


Phone:0334 4527790

Dr Muhammad Faisal Shahzad is an Assistant Professor of Marketing, Research Methods and Consumer studies at the University of Management and Technology, Pakistan. He is a practice-oriented academic with extensive industry experience in areas of marketing research, e-business and evaluation and assessment from China and Pakistan. He holds a PhD with specialization in Marketing Research from Sichuan University, China and two master degrees in Marketing following an MBA in Marketing. Research interests of Dr Faisal are related to consumer behaviour, psychology of food consumption, food marketing, online communities, and technological innovations. Moreover, through the application of well-established socio-cognitive theories, he has several papers in top-ranked academic journals in the field of consumer addiction and restrained consumption behaviour, Islamic marketing, and social experiences. Dr Faisal is also dedicated to community development and engagement especially in the area of So

  • Consumer Behavior
  • Marketing Research
  • Food Anti Consumption behaviors
Name of Organization Designation Start Date End Date
SONY Area Sales Manager 21-04-2011 27-09-2013
Title Journal Name Impact Factor Year of Publication
The Moderating Role of Product Type in Network Buying Behavior Sage Open 2.032 2020
Drink It or Not”: Soft Drink Anti -consumption Behavior and the Mediating Effect of Behavioral Intentions Sustainability 3.889 2019
Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior British Food Journal 3.224 2015
mpact of smartphone brand experience on brand equity Journal of Islamic Marketing 0.000 2017
Education system in Punjab challenges and issues of public and private sector Case Center 0.000 2017
Perception of Functional Foods among Adult Consumers in Pakistan Interdisciplinary Rev. Econ. Mgt 0.000 2011
Factor affecting Smart-Phone Purchase Behavior, Evidence from Pakistan ICETM 2012 0.000 2012
Determinants of the Intention to Purchase Branded Meat: Mediation of Brand Trust Sage Open 2.032 2021
How does addiction of fast-food turn into anti-consumption of fast-food? The mediating role of health concerns Journal of Consumer Behaviour 3.280 2022
Fast food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility International Journal of Consumer 7.096 2020
The Influence of Service Failure Severity on Customer satisfaction, an empirical study among cellular phone users of Pakistan: an empirical study ICETM 2015 0.000 2015
Do meat anti-consumption opinions influence consumers' wellbeing?–The moderating role of religiosity. Frontiers in Psychology, 4.060 2022
Role of CSR in achieving customers’ satisfaction and retention during COVID-19 and post-pandemic period: Empirical evidence from emerging nations. Human Systems Management 0.000 2022
Mediating Role of Customer Perceived Value in Corporate Reputation & Loyalty Intentions and Reputational Comparison in Conventional and Islamic Banks in Pakistan. ICETM 2015 0.000 2015
Exploring the impact of E-marketing on consumer online cognitive and affective tendencies in developing nations: How to win over digital consumer in digital era International Journal of online Marketing 0.000 2022
Degree Name & Area Year University City,Country
PhD Marketing Sichuan University China
M Phil Marketing Capital University of Science and Technology, Islamabad