Having a multidisciplinary academic background, earned a doctorate degree in Enterprise Management from Zhejiang University China, focused with an outstanding new research field of Neuromarketing. Proud of being the first Neuromarketing PhD in Pakistan. Conducted the Electroencephalographic (EEG) technique to examine the immediate brain responses and information processing at different brain regions, and used the E-Prime, Neuroscan, Sigmaplot and SPSS soft wares to analyze the data. Really interested in doing research in the field of Neuromarketing and Digital Marketing in the context of Green Marketing as the pro-environment activities are in high demand at the moment. Worked at different positions in various Academic and Nonprofit international and national level organizations since 2008. Educating BBA, MBA and MS level students at UMT since March 2022. Teaching various courses like Marketing and Research Methods, using real world experiences, active cases, projects and live example