Assistant Professor

Dr Hasan Murad School of Management (HSM)

Department of Marketing

Email:[email protected]


Phone:0321 9176641

Having a multidisciplinary academic background, earned a doctorate degree in Enterprise Management from Zhejiang University China, focused with an outstanding new research field of Neuromarketing. Proud of being the first Neuromarketing PhD in Pakistan. Conducted the Electroencephalographic (EEG) technique to examine the immediate brain responses and information processing at different brain regions, and used the E-Prime, Neuroscan, Sigmaplot and SPSS soft wares to analyze the data. Really interested in doing research in the field of Neuromarketing and Digital Marketing in the context of Green Marketing as the pro-environment activities are in high demand at the moment. Worked at different positions in various Academic and Nonprofit international and national level organizations since 2008. Educating BBA, MBA and MS level students at UMT since March 2022. Teaching various courses like Marketing and Research Methods, using real world experiences, active cases, projects and live example

  • Neuromarketing
  • Digital Marketing
  • Brand Management
  • Consumer Behavior
Name of Organization Designation Start Date End Date
University of Management and Technology Assistant Professor 14-03-2022 Present
Deyanat Construction and Real Estate Builders Managing Director 20-11-2020 13-03-2022
Askari General Insurance and Takaful Company Sales Officers 01-01-2017 20-09-2017
Green Star Social Marketing Company District Supervisor 01-02-2015 31-10-2015
IDEA (NGO) Cash for work officer 01-11-2013 31-07-2014
NCS University System Lecturer 03-09-2012 30-06-2013
IBMS Agriculture University Peshawar Lecturer 01-12-2010 30-06-2011
Maiwand University Kabul Lecturer 01-05-2009 10-09-2009
Title Journal Name Impact Factor Year of Publication
Message framing and self ‐conscious emotions help to understand pro ‐environment consumer purchase intention: an ERP study, Scientific Reports, 4.379 2020
Attentional and emotional brain response to message framing in context of green marketing Heliyon 2.850 2020
Unfolding the Association between the Big Five, Frugality, E-Mavenism, and Sustainable Consumption Behavior. Sustainability 3.251 2020
Degree Name & Area Year University City,Country
PhD Enterprise Management, Specialization in Neuromarketing Zheijang University China
M Phil Marketing Institute of Management Sciences Pakistan
  • Got Chinese Government Scholarship for PhD in 2017
  • Worked with Green Star TB control program in order to overcome TB disease in Pakistan at Peshawar, Mardan and Nowshehra districts of KPK.
  • Worked with IDEA (NGO) in order to enhance the living standards and employment status of terrorism affect dwellers of Kurram Agency in the FATA region of Pakistan.
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