Dr Irfan Amir joined Dr Hasan Murad School of Management (University of Management and Technology, Lahore) as Associate Professor in November, 2021. Prior to this, he has worked for over six years as Dean Faculty of Management Sciences at the University of South Asia, Lahore. He has worked for over fifteen years at the Lahore University of Management Sciences (LUMS), first as Assistant Professor and later as Associate Professor. He has also worked as Dean, Management Sciences, for about two years each at the University of Central Punjab, Superior University, and the Institute of Management Sciences (PAK-AIMS). Dr Amir teaches business strategy, strategic marketing, innovations management and new product development, sales force management, services marketing, and business communication in the BBA, MBA and executive programs. He has written or supervised over twenty case studies and thesis projects in the area of marketing. He is passionately committed to furthering the mission of UMT.