Assistant Professor, HEC Approved Supervisor

Dr Hasan Murad School of Management (HSM)

Department of Marketing

Email:[email protected]

Ext::3373

Phone:

Whatsapp: 008615817276733

Dr. Abdul Waheed is "HEC Approved PhD Supervisor" and did PhD management (marketing) with distinction from AACSB and AMB accredited business school, USTB-China. Waheed won several research awards during academic career. He has over 80 publications in the prestigious International journals, conferences, and books, indexed/ranked include FT-50, JCR-SSCI (Q1), SJR (Q1), and HEC (W, X, Y) with cumulative JCR-IF>120. His teaching and research interests include digital/electronic marketing, consumer behavior, SCM, and digital CSR. Waheed’s research mainly appeared in Journal of Business Ethics, Information & Management, Journal of Cleaner Production, Baltic Journal of Management, Sustainable Development, Corporate Social Responsibility & Environment Management, International Journal of Mobile Communications, and Global Business Review. He is an active member of editorial board and review committee in varied International SSCI (HEC-W) journals.

  • Digital Marketing
  • E-marketing
  • Strategic Marketing Management
  • Promotion Management
  • Consumer Behavior
  • Service Marketing
  • Integrated Marketing Communications (IMC)
  • Marketing and Corporate Social Responsibility (CSR)
  • Chinese e-commerce sites and consumers’ online purchase intention in Pakistan: consequences and outcomes of CPEC initiative (Project is presented in the meeting of 29th Production and Operations Management (POMS), Houston, TX, USA.
Name of Organization Designation Start Date End Date
Mohi-Ud-Islamic University, AJK/Islamabad Lecturer Marketing 17-02-2013 15-02-2015
University of Management and Technology, Lahore Assistant Professor 14-10-2019 Present
Allam Iqbal Institute of Technology, Pattoki Director HR and Marketing 01-01-2012 04-01-2013
Distinct Educational Institutes of Pakistan Honorary director marketing and promotion 01-11-2010 Present
Publication Type Title Journal Name Impact Factor Year of Publication
Effect of corporate social responsibility disclosure on firms' sales performance: A perspective of stakeholder engagement and theory Corporate Social Responsibility and Environmental Management 8.742 2018
Investment in intangible resources and capabilities spurs sustainable competitive advantage and firm performance Corporate Social Responsibility and Environmental Management 8.742 2019
The impact of mobile marketing on online consumer buying behaviour: empirical evidence from Pakistan International Journal of Mobile Communications 1.740 2018
Achieving consumers’ attention through emerging technologies: The linkage between e-marketing and consumers’ exploratory buying behavior tendencies Baltic Journal of Management 2.897 2018
Assessing the Physicians' Acceptance of E-Prescribing in a Developing Country: An Extension of the UTAUT Model With Moderating Effect of Perceived Organizational Support. Journal of Global Information Management 1.373 2017
Customers’ Expectation, Satisfaction, and Repurchase Intention of Used Products Online: Empirical Evidence from China Sage Open 1.356 2019
The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers: Communication Through Wireless Technologies International Journal of Enterprise Information Systems 0.190 2017
Reinforcing consumers' impulsive buying tendencies through m-devices and emails in Pakistan Interdisciplinary Journal of Information, Knowledge and Management, 0.180 2018
The effect of personality traits on sales performance: an empirical investigation to test the five-factor model (FFM) in Pakistan. Interdisciplinary Journal of Information, Knowledge and Management, 0.180 2017
The effect of Prejudice and References on employee selection process: empirical evidence from Pakistan Global business review 0.390 2019
Understanding the Impact of Social apps and SNSs on Consumer’s Online Purchase Intention Global business review 0.390 2019
An Empirical Study to Understand the Effect of Supply Chain Agility on Organizational Operational Performance: SC Agility and Organizational Performance International Journal of Information Systems and Supply Chain Management 0.250 2017
Corporate image and customer satisfaction by virtue of employee engagement Human Systems Management 0.220 2018
Fostering work outcomes: the interactive effects of organisational justice and Islamic work ethics International Journal of Information Systems and Change Management 0.130 2017
Service-innovation capability founded on knowledge from customers Human Systems Management 0.220 2019
Entrepreneurship posture and new venture performance in Pakistan Human Systems Management 0.220 2019
Entrepreneurial intentions: The role of individualism and collectivism in perspective of theory of planned behaviour Education and Training 2.279 2019
The influence of entrepreneurial leadership on organisational innovation: mediating role of innovation climate International Journal of Information Systems and Change Management 0.130 2019
Understanding an Effect of Technology Between the Relationships of the Five- Factor Model and Sales Performance Technology as a Moderating Tool International Journal of Information Systems in the Service Sector 0.270 2019
Impact of Digital Marketing on Consumers’ Impulsive Online Buying Tendencies With Intervening Effect of Gender and Education: B2C Emerging Promotional Tools International Journal of Enterprise Information Systems 0.190 2019
Understanding the effect of E-marketing (eM) on online consumer buying behavior In Proceedings of the 2017 International Conference on Management Engineering, Software Engineering and Service Sciences 0.000 2017
The effect of e-marketing and outdoor media advertising on exploratory consumer buying behavior. International Journal of Customer Relationship Marketing and Management (IJCRMM), 0.000 2017
The Effect of E-Marketing and Outdoor Media Advertising on Exploratory Consumer Buying Behavior In Advertising and Branding: Concepts, Methodologies, Tools, and Applications ( 0.000 2017
The Comparison Between Traditional vs. Advanced Means of Marketing Communications In Diverse Methods in Customer Relationship Marketing and Management 0.000 2018
Empirical Study to Understand the Effect of Supply Chain Agility on Organizational Operational Performance Supply Chain and Logistics Management: Concepts, Methodologies, Tools, and Applications 0.000 2019
Understanding the impact of Chinese e-commerce sites on consumers’ online purchase intention in Pakistan 29ᵗʰ POMS annual conference, Houston, USA. 0.000 2018
Understanding the Impact of Agile Supply Chain on Organizational Financial Performance In Proceedings of the 2018 2nd International Conference on Management Engineering, Software Engineering and Service Sciences 0.000 2018
Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention International Journal of Marketing, Communication and New Media 0.000 2018
Entrepreneurial intentions: The role of personality traits in perspective of theory of planned behaviour Asia Pacific Journal of Innovation and Entrepreneurship 0.000 2018
Impact of Entrepreneurial Leadership on Employee’s Innovative Behavior: Mediating role of Psychological Empowerment In Proceedings of the 2017 International Conference on Management Engineering, Software Engineering and Service Sciences 0.000 2019
Is Marketing Limited to Promotional Activities? The Concept of Marketing: A Concise Review of the Literature Asian Development Policy Review 0.000 2017
Learning organization and competitive advantage-an integrated approach Journal of Asian business strategy 0.000 2015
Proposed conceptual model of learning organization and competitive advantages International journal of research 0.000 2014
The Safe and Reliable Routing Mechanism of LEO Satellite Based on SDN CMC-Computers Materials & Continua 4.890 2020
The Impact of Corporate Social Responsibility on Buying Tendencies from the Perspective of Stakeholder Theory and Practices Corporate Social Responsibility and Environmental Management Sustainable Development 8.742 2020
LNG supply chain: Challenges, Opportunities and Future Prospects 2020 3rd International Conference on Computing, Mathematics and Engineering Technologies – iCoMET 2020 0.000 2020
Analyzing the association between innovation, economic growth, and environment: divulging the importance of FDI and trade openness in India Environmental Science and Pollution Research 3.208 2020
Impact of Green Manufacturing on Ecological Behavior: Stakeholder Engagement through Green Production and Innovation Sustainable Development 6.159 2020
Analysing the impact of agile supply chain on firms' sales performance with moderating effect of technological-integration International Journal of Applied Decision Sciences 0.654 2019
Impact of green practices on consumers’ sustainable purchase intentions: Humans’ management adopting green strategies in Pakistan Human Systems Management 0.220 2020
Effect of CSR and Ethical Practices on Sustainable Competitive Performance: A Case of Emerging Markets from Stakeholder Theory Perspective Journal of Business Ethics 6.430 2020
The linkages among natural resources, renewable energy consumption, and environmental quality: A path toward sustainable development Sustainable Development 6.159 2020
Role of Big Five Personality Traits in Sustainable Consumption Behavior In Proceedings of the 2020 3rd International Conference on Big Data Technologies 0.000 2020
Effect of Mobile Social Apps on Consumer’s Purchase Attitude: Role of Trust and Technological Factors in Developing Nations Sage Open 1.350 2021
Understanding Ant Forest continuance: effects of user experience, personal attributes and motivational factors Industrial Management & Data Systems 3.710 2021
You plant a virtual tree, we’ll plant a real tree: Understanding users’ adoption of the Ant Forest mobile gaming application from a behavioral reasoning theory perspective Journal of Cleaner Production 9.290 2021
Trends and Future Research in Electronic Marketing: A Bibliometric Analysis of Twenty Years Journal of Theoretical and Applied Electronic Commerce Research 3.040 2021
Your network is your net worth: political ties and innovation performance European Journal of Innovation Management 4.690 2021
Role of Industry 5.0 in leveraging the Business Performance: Investigating Impact of Shared-Economy on Firms’ Performance with Intervening Role of i5. 0 Technologies Sage Open 1.350 2022
Protected Fair Secret Sharing Based Bivariate Asymmetric Polynomials in Satellite Network Computers, Materials & Continua 4.890 2022
Role of CSR in achieving customers’ satisfaction and retention during COVID-19 and post-pandemic period: Empirical evidence from emerging nations Human System Management 0.222 2022
Enterprise Social Media and Cyber-Slacking: A Kahn's Model Perspective Information and Management 7.555 2020
Degree Name & Area Year University City,Country
Postdoctoral, Marketing Shenzhen University China
PhD- Marketing University of Science and Technology Beijing, China
  • PhD Excellent International Graduation Award in 2019
  • Outstanding International Student Research Award from China ministry education in 2018 with .8 million prize
  • Excellent International Student Award in 2018
  • Excellent International Student Award in 2017
  • Excellent International Student Award in 2016
  • Three days honorary official visit to high officials/places from China ministry of education in 2019
  • Research based nomination for gold-medal
  • GC Pattoki position holder in annual examinations 2006
  • Published articles in JCR Q1 and SJR Q1 journals
  • Published international articles in HEC Top "W Platinum" category
  • CSC doctorate scholarships winner in 2015
  • Published articles in ABS ranked journals
  • Honorary appointed Principal at Mohi-Ud-Din Islamic Inter college (AJ&K) for one year
  • Nominated for "Top-10 Stars" international students award by USTB
  • Secured "A" category Post-doctorate fellowship
  • Achieved over 400 citations in last one year
  • Honored being part of three US-based marketing books
  • Certification of 'Best Doctorate Student' from PhD supervisor
  • Achieved over 100-IF in JCR-SSCI (HEC-W category journals), and over 110-IF including SJR-journals till now.
  • Achieved over 30k read on published article in last year worldwide
  • More than 30 publications in Scopus (SJR) databases
  • Published article in the highest ranked journal of the world by Financial Times (FT-50)
  • Ranked 1st in UMT and 5th in Pakistan in the filed of digital marketing by “World Scientist Ranking 2022”
  • HEC Approved PhD Supervisor
  • Editor, Cognet Business and Management (SJR-Q1/ABS) HEC-X category
  • Editor AE, Sage Open (SSCI) HEC-W category
  • Editor, IJPSY
  • Active member of "Review Committee" in over 15 SSCI international journals. HEC-W category
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