Chairperson Department of Marketing, Acting CEO of Institute of Knowledge and Leadership (IKL), Associate Professor

Dr Hasan Murad School of Management (HSM)

Department of Marketing

Email:[email protected]



With a distinguished career as a PhD from the University of Cambridge Judge Business School, Founder and CEO of EDTechWorx, Dr. Farrah Arif, is an EDUTECH Commonwealth scholar and a visionary entrepreneur who has helped top national and multinational corporates to drive sustainable growth and profits. After serving Lahore University of Management Sciences (LUMS) for nine years, she joined University of Management and Technology (UMT) as an Associate Professor. She is also heading UMT’s executive education center named Institute of Knowledge and Leadership (IKL). Her training clientele includes Telenor, Jazz, Zong, Packages, Ismail Industries, EasyPaisa, Engro Foods, Bulleh Shah Packages, and Hush Puppies etc. As a certified trainer from Harvard Business School (HBS), Dr. Farrah remains actively involved in mentoring and training business heads in the domains of Leadership & Team Building, Entrepreneurship, Design Thinking, Business Strategy, and Digital Transformation.

  • Digital Transformation
  • Leadership & Team Building
  • Design Thinking
  • Marketing Strategy
  • Data Analytics
Name of Organization Designation Start Date End Date
University of Cambridge Tutor 01-01-2009 31-07-2012
Lahore University of Management Sciences (LUMS) Assistant Professor 01-08-2012 31-07-2020
University of Management & Technology (UMT) Associate Professor 01-08-2021 Present
Publication Type Title Journal Name Impact Factor Year of Publication
Reconceptualizing Materialism as Identify Goal Pursuits: Functions, Processes, and Consequences Journal of Business Research 0.000 2013
Rethinking Materialism: A Process View and Some Transformative Consumer Research Implications Journal of Research for Consumers 0.000 2011
A Tale of Mystery Shopping: Mausummery Perspective! Asian Journal of Management Cases (AJMC) 0.000 2017 - The Next Challenge! Asian Journal of Management Cases (AJMC) 0.000 2016
Export Success: Lessons from Award Winning Pakistani Firms Drivers of Global Marketing Success: Lessons from Emerging Markets, London: Palgrave Macmillan 0.000 2004
Degree Name & Area Year University City,Country
PhD Marketing University of Cambridge Judge Business School UK
Harvard Business School - Professional Certification, USA
Position Start Date End Date
Chairperson of Marketing Department, HSM 01-08-2021 Present
Position Start Date End Date
CEO, Institute of Knowledge and Leadership 01-09-2021 Present
  • Commonwealth Scholarship (2008-12)
  • Brenda M. Derby Memorial Award at the American Marketing Association’s Marketing and Public Policy Conference, Atlanta, USA - 2012
  • Launching a startup - EDTechWorx (2018 - to date)
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