Dr Hasan Murad School of Management (HSM)

Department of Marketing

Email:[email protected]



MS-Marketing from IBM-UET & previously MBA-Marketing from LSE, teaching at MBA and Undergraduate level since 2011. Authored a book 'Basic Marketing' for teaching as textbook at university level for introductory level courses. Interested in research areas of media and especially game design for the purpose of spreading moral and ethical values and making education fun.

  • Game Design
  • Gamification
Title Journal Name Impact Factor Year of Publication
Basic Marketing n/a 0.000 2022
Degree Name & Area Year University City,Country
MS - Marketing University of Engineering & Technology Pakistan
MBA - Marketing Lahore School of Economics Pakistan
Position Start Date End Date
Head ASU 31-03-2009 01-10-2009
  • Supervised Marketing Club that obtained 1st Position twice.
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