The Bachelor of Business Administration (BBA) is a four years degree program that offers the fundamental concepts required in today's business world. The program is tailored around the basic areas of business, management, economics, marketing, supply chain, information systems, accounting, and finance. It trains students to develop an understanding and appreciation of the global business environment. Furthermore, the students are guided by high ethical standards to operate in the local business environment. A distinctive feature of the BBA program is that it incorporates within the curriculum major emphasis on the development of students' fundamental learning skills, for example, reasoning and quantitative abilities; as well as communication and computing skills which they will need for responsible leadership roles in their careers.
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