Academic Programs

MS Marketing (By Research)

Introduction Program Summary Program Structure

Mission Statement

The mission of this program is to produce research scholars who can contribute to the academic, as well as industrial research eco-system globally.  

Program Objectives

The primary objective of this program is to produce quality graduates who are able to contribute to society by carrying out cutting-edge research studies. Students are exposed to marketing research courses, theories, critique and are encouraged to publish research articles throughout the degree program. This program also helps students to prepare and to continue their research passion and admit into a Ph.D. program. 

The program emphasizes analytical and quantitative decision-making skills besides implanting the knowledge of marketing concepts, thus preparing the students for today’s marketplace. Students will go through rigorous training and will be exposed to latest concepts, tools, and techniques in marketing research.

The exposure to latest tools and techniques will polish the technical skills and expertise gained through coursework. The students shall be given exposure to paradigms of Consumer Behavior, Brand Management, Services Marketing, Distribution, Integrated Marketing Communications and Strategic Marketing.


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Chairperson Dept. of Marketing

Dr. Farrah Arif
[email protected]

Support Staff

Ghina Rehman
[email protected]

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