Bachelor of Business Administration

Choose from 7 Market-driven Specializations

Overview Program Structure List of Electives Admission Criteria

Specialization - Digital Marketing with Branding

Introduction to Digital Marketing
Essentials of Business Trends
Digital Advertising and Media Buying
Data Ethics, Compliance, and Responsible AI in Marketing
Advertising and Digital IMC
Marketing Analytics and Social Media
Launching a Digital Venture
Brand Management
Ethical Marketing and Digital Consumer Privacy

Specialization - Sales and Business Development

Advertising and Digital IMC
CSR and Sustainable Marketing
Distribution Logistics
Customer Relationship Management (CRM)
Services Marketing
Sales and Distribution Management
Selling Skills
Digital Marketing
Retail Marketing

Specialization - Management

Tools in Business Management
Business Case Studies
Critical Thinking and Decision Making
Emerging Business Trends
Managing Development in Organization
Managing Knowledge in Organizations
International Business
Managing Alliance and Partnership

Specialization - Supply Chain

Strategic Supply Chain Design
Performance Analytics for Global Supply Chains
Total Quality Management
Project Management
Smart Material Management for Supply Chains
Supply Chain Quality Management
Material Management in Supply Chain
Supply Chain Performance
Supply Chain Design

Specialization - Finance

Strategic Management Accounting
Business Taxation
Financial Statement Analysis
International Finance
Financial Risk Management
Commercial Banking Operations
Islamic Banking and Finance
Corporate Finance
Money & Banking
Capital Budgeting Decisions
Corporate Governance
SME, Micro Finance and Agri Finance
Entrepreneurial Finance
Islamic Finance
Regulatory Framework in Islamic Economy
Block Chain and Digital Finance

Specialization - Management Information System

Foundations of Data Science
Applied Machine Learning for Business
Big Data Management
Business Analytics
Web Marketing and Analytics
Enterprise Resource Planning
ERP Customer Relationship Management
ERP Financials - I
ERP Supply Chain Management
Decision Support Systems
Data Warehousing & Data Mining
Introduction to Machine Learning

Specialization - Economics

International Economics
Islamic Economics
Development Economics
Monetary Economics
Public Finance
Industrial Organization
Urban Economics
Energy Economics
Environmental Economics
Labor Economics