MS Marketing

Specialization in Digital Marketing

Overview Program Structure   Admission Criteria
Semester 1Semester 2Summer
Statistical Analysis for Management Research
Strategic Marketing 
Research Methodology		 Advanced Consumer Behavior
Specialization Course I*
Specialization Course II*		 Advanced Quantitative Research Skills Camp
(Mandatory for thesis track only)
Semester 3Semester 4
Specialization Course III*
Specialization Course IV*		 Thesis/Project/Specialization Course V & VI*
Total Credit Hours: 30
Program Duration: 2 years

*Specialization Courses

  1. Social Media Analytics
  2. Digital Venture Creation
  3. Neuromarketing
  4. Marketing Analytics
  5. Digital Marketing
  6. Business Analytics and Strategy
  7. Advanced Digital Advertising Techniques
  8. Brand Management
Financial Aid and Scholarships

If you have got the ability and talent to be successful in life, UMT believes in empowering the youth to learn and lead. UMT offers a range of generous scholarships and financial aid packages in a bid to bring the best students to the varsity, regardless of their ability to pay. The aim is to make quality higher education accessible to all.

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