Specialization in Digital Marketing

Semester 1Semester 2First Summer
Statistical Analysis for Management Research.
Strategic Marketing Management
Research Methodology
Advanced Consumer Behavior
Specialization Course 1
Specialization Course 2

Advance Quantitative Research Skills Camp

(Mandatory for Thesis Track only)

Semester 3Semester 4
Specialization Course 3
Specialization Course 4
Thesis / Project / 2 Elective Courses


Program Duration: 2 Years

Total Semesters: 4

*List of Specialization Courses

  • Social Media Analytics
  • Digital Venture Creation
  • Neuromarketing
  • Marketing Analytics
  • Digital Marketing
  • Business Analytics and Strategy
  • Advanced Digital Advertising Techniques